If you didn’t know, Converse started off as a basketball shoe, it was fact one of the first basketball shoes produced. The rise of Converse was brought by the canvas All-Star in 1917. Through all of Converse’s owners and rebrand attempts, Nike eventually acquired the company in 2003. 

In recent years, Converse has experienced a significant comeback in fashion trends, reclaiming its status as an iconic and timeless footwear brand. The resurgence can be attributed to a combination of factors, such as nostalgic appeal and strategic marketing efforts. Nostalgia has played a key role in reigniting interest in the brand.

Under the ownership of Nike, the company has benefitted from the expansion of resources and global distribution capabilities. Nike has advanced Converse's reach and visibility, taking advantage of its existing infrastructure and expertise in marketing and brand management. This has allowed Converse to reach new markets and demographics, contributing to its resurgence in the fashion world.

Nike's innovative approach to design and technology has influenced Converse's product variety. They have introduced new materials and styles while maintaining the essence of their iconic silhouettes. This blend of the past and present has resonated with consumers and helped Converse maintain its timeless appeal while staying relevant in current fashion trends.